Abstract: As a premium brand in the market, Airwheel believes that only market segmentation could meet future demand and shape a humanized and resourceful structure of the intelligent self-balancing market.
As the most fashionable vehicle, electric self-balancing scooter have attracted more and more investors, manufacturers and consumers. The market keeps growing and expanding day by day.
This has become a serious problem for continuous development of the self-balancing scooter industry. As a premium brand in the market, Airwheel believes that only market segmentation could meet future demand and shape a humanized and resourceful structure of the intelligent self-balancing market.
Market segmentation requires more research and development. Since the foundation of Airwheel Technology, the company makes continuous breakthrough by adopting new technology, new material and new process, to produce intelligent transport vehicles with best quality and high security performance. Airwheel never ceases carrying out market research and finding out the basic needs of customers, on the basis of which it develops market segment and makes adjustment to its product structure to adapt to the market in return.
Till now, intelligent self-balancing scooters produced by Airwheel are divided into four categories.
Airwheel X-series is targeted at professional scooter players. It is designed mainly for recreational use while it can also be served as a commuting vehicle. X-series products have better agility and are easier to handle.
Airwheel Q series is oriented for daily commuters. It moves more stably. A razor scooter design with exclusive patent simplifies the learning process. This series is customized for people of all ages and it could be applied into daily life.
Airwheel S-series is targeted at young elites, such as liberalists born after 1980s and young entrepreneurs. S-series boasts fashionable and high-end two-wheeled self-balancing scooters. Among its existing products, S3 and S3T are suitable vehicle for commuting in cities, while the newly released S5 is positioned as a SUV scooter.
Airwheel A series was rolled out at this year’s new product release conference. The brand-new edition is destined to break the stereotyped image of self-balancing scooters only fit for the last five-mile short-distance commuting.
Market segmentation is an inevitable process that the intelligent scooter industry marching towards. Airwheel Technology will go ahead with its innovation concepts. By making adjustment of its product structure according to the dynamic scooter market, the company intends to offer scooter fans more choices and drives the market into a stable direction.